Research, Wireframing, UI/UX Design, Branding
“...in Australia and NZ there are no binding laws that define what free range actually means… Factors such as access to an outdoor area, stocking density, beak trimming and pasture cover, for instance, are all up for interpretation.” — Maria Hannaford, The Free Range Controversy
For this brief, we worked with the fictional client EMOCA (The Ethical Meat Consumers Organisation of Australia). Using an app, EMOCA wanted to reach out to potential consumers to educate them on the choices they have when buying poultry products. Through user research, UI development and user testing, an app was developed with the primary goal of helping users make choices between different brands, as well as to help them locate alternative suppliers.
Browse and filter by your needs and your budget
From the research it was determined that as well as wanting to make ethical purchases, shoppers also wanted to find better value and had particular supplier preferences. The app would access deals advertised across various supermarket chains and have a filter allowing users to set their own price range, select stores and manually select what regulations they want the certifier to have.
Share, Compare, View Prices & Certifier
PoultryMate empowers shoppers by collating all the information they’ll need to know including prices and details about the chicken’s free range supplier. By using the compare feature, shoppers can see different products’ prices, regulations and prohibited mutilations and make an informed purchase.